Fashion explained: how Pharrell became head of Louis Vuitton menswear

Fashion explained: how Pharrell became head of Louis Vuitton menswear

As streetwear came to dominate in the early 2010s, Pharrell became one of the biggest names to work with. This would include yet another luxury fashion house — Moncler.

Pharrell would not only design the sunglasses for their autumn/winter collection in 2013 but become the face of the release. This would help showcase his futuristic style that was carried through his musical pursuits with the illusive electronic music duo Daft Punk that sported an apt look at the time.

Pharrell’s multimedia ventures including i am OTHER, which held productions by Issa Rae, and a show by fashion publication Hypebeast, which would also be an avenue for his T-shirt and cap line with the Japanese retailer Uniqlo.

In the build-up to his acclaimed 2014 studio album, GIRL, Pharrell worked with Galerie Perrotin for an exhibition of the same name featuring 40 artworks, of which 10 were commissioned from other visual artists. That same year, he would kick off the first of many collaborations with adidas to customise 10 pairs of shoes for a range of Stan Smith sneakers. He would also go on to create his own perfume with Comme des Garçons.

At the 2014 Grammy awards, his Vivienne Westwood Buffalo Hat would become an indelible image of his style. The hat proved his influence, as he bought it five years prior and only wore it on a whim.

By the tail end of 2014, Pharrell would work with Nigo again for a capsule collection of Billionaire Boy’s Club, available exclusively at the Parisian boutique Colette, which closed three years later. He closed the year starring alongside Cara Delevingne  in Chanel’s “Reincarnation” video that paid homage to its founder Coco Chanel.

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