We have removed all plastic packaging from our gifting and accessory ranges and remain the only beauty brand in SA to have FSC 100% certified bamboo and FSC Mix paper lipstick tubes, which are made from wood fibre sourced from well-managed forests, recycled and controlled wood sourced. (FSC N002141.)

Does W.Beauty support local and promote inclusivity?

For us, inclusion and supporting local is a critical part of our “clean beauty” promise.

More than 90% of our W.Beauty products are made in SA and our W.Beauty supply chain supports more than 500 jobs, mostly filled by women.

We have also partnered with the women’s empowerment brand, Amazi, to offer our customers an in-store beauty bar experience. Amazi Beauty Bars can be found in 15 Woolworths stores nationwide with plans to launch more this summer.

We’re also proud that our W.Beauty brand has specifically been formulated to offer a complete colour palate for all South African complexions and skin types.

This article was sponsored by Woolworths.