Retailer Cotton On has the social media streets in a mess after a screenshot of stores selling an enamel mug for R200 went viral.

The mug, which looks like ones many of us grew up with in our homes, comes in several colours with a matching bowl and plate for an additional R399. 

It sparked an outcry online when social media users pointed out a similar cup could be bought from other retailers for as little as R10, and R15 for a bowl and R18 for a plate.