A popular international sports drink that costs up to R800 for a 500ml bottle has left many shocked and parents concerned

The drink, Prime Hydration, has gained popularity internationally. It was founded by YouTuber Logan Paul and rapper Olajide Olayinka Williams.

The drink was launched in 2022 and has attracted the attention of young people, including sports lovers, as the media personality constantly promotes it on social media. The drink is a sponsor for English football club Arsenal and some kick-boxing champions.

This week, parents in South Africa shared their concerns about the drink, including the hefty price attached to it after getting a bank notification of purchase by their teenage children.  

It is available in a few shops and filling stations across the country. At the time of publishing, Takealot, was selling a 500ml bottle costs R650, with the most expensive flavour costing R799.